Focus on the Family's annual Stand for Christmas project invites shoppers to rate retailers based on their "Christmas-friendliness" which is measured by how much each retailer promotes Christmas via displays, background Christmas music, and if the sales associates wish the customers a "Merry Christmas" or "Happy Holidays".
"The idea is to encourage retailers to keep the Christ in Christmas and counter the recent drift toward the secularization of the holiday", said Focus on the Family's Carrie Gordon Earll. [Quote from above article]Yet, retailers aren't concerned over the preservation, or even removal, of the traditional definition of Christmas, their main concern is profit! Although I only have 4 years experience in retail and a meager understanding of marketing from my college education it's pretty obvious that a retail store markets their store image to pull in the greatest amount of customers. Once the customers are in the store they use various methods to keep them shopping (end cap displays, impulse items, signs for easy navigation, etc.). ALL retailers use the holidays as a marketing tactic especially during the Christmas season. The switch by some retailers from the use of Merry Christmas to include Happy Holidays is because the retailers are AWARE that society is diverse and if they marketed universally to include other holidays they would be welcoming more customers. Isn't a universal message of love and acceptance for your fellow man a part or even the core of the Christmas spirit? Or should we only love those within our tribe, who share our beliefs, traditions, and values? In the mind of the defenders, The War on Christmas is really a war on Christianity, specifically the exclusivity of Christianity. Again retailers aren't warring against Christmas nor are they attempting to remove Christ from Christmas since this would only alienate a huge market. If the true spirit of Christmas is to only love and embrace only those who are like minded I want no part in Christmas. However, I believe this is bullsh*t, as well as the War on Christmas.