Oh Facebook! I love thee as much as I love Youtube. This new promo both tickles and inspires me. In celebration of their 1 billionth active user Facebook has released this new commercial comparing Facebook to, well, chairs. You can read more on the video here and Zuckerberg's statement here. In his statement he says,
"For the first time in our history, we've made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It's what brings us together. It's what brings meaning to our lives. Facebook isn't the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together."While Facebook can sometimes (scratch that, most of the time) be a narcissistic stage where one can shout to the world what you ate for lunch, at the core it is a place which does indeed bring people together. That yearning for interconnectedness is what drives my spirituality, and Facebook does a decent job of creating a digital connectedness (even though we are bombarded by game requests and random advertisements). It has been argued that social networking sites (and we could throw in the whole of the Internets for the sake of argument) causes more harm than good by keeping people glued to their computer monitors instead of interacting with real people in the real world. That would depend on your level of self-control but I admit it can be addicting. On the other hand social networking sites have the potential of bringing the lonely and isolated together. I mean where else can an Atheist or Agnostic surrounded by fundamentalists neighbors go to find a sense of community? I believe the online digital community is vital for those leaving established religion behind and seeking their own spiritual voice. I'm not saying Facebook is THE place to congregate digitally, but with 1 billion active users it's a good place to discover and connect with like-minded people. Remember, you are not alone.